Due to recent surge in growth in the Uptown Dallas neighborhood, the block of Cedar Springs has seen the a 30 year old landmark undergo some pretty dramatic renovations. Recently The Crescent unveiled it’s new monument identity and fresh landscaping at the corner of Cedar Springs and Maple. This is just a small portion of the project while the rest of the complex is continuing the major renovation. These updates include a 1-acre park and exterior updates as well as improvements to the interior retail atrium.
FocusEGD has been part of the visioning process since 2012, providing design insight for the wayfinding, signage and identity graphics as well as coordinating implementation with the renovation and construction.