Salt River Fields at Talking Stick

Location
Scottsdale, AZ
Services
  • Brand Integration
  • Brand Standards
  • Identity Development
  • Interpretive Graphics
  • Signage Design
  • Vendor Standards
  • Wayfinding
  • Salt River Fields at Talking Stick, owned by The Arizona Diamondbacks, The Colorado Rockies, and two Native American Tribes, presented a unique identity challenge. The resulting identity merged the Diamondbacks’ red and the Rockies’ purple brand colors with an iconic mountain and snake symbol that represented the stadium as a milestone in the Salt River Pima-Maricopa Indian Community Indian tribes’ history. FocusEGD’s new identity and brand standards balanced and reinforced all four identities and culture in the architectural space.

    From the exterior to the interior, fans are met with integrated graphic elements that unite the space and reinforce culture.

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