TCU Amon G. Carter Stadium

Location
Ft. Worth, Texas
Services
  • Brand Integration
  • Signage Design
  • Wayfinding Masterplan
  • Continuing what was started in the Meyer-Martin Athletic Complex, focusEGD joined forces with HKS Inc. yet again to finish a vision which the owners described as “the Camden Yards of college football”. Taking cues from the original architecture of the stadium as well as the heritage of the city of Ft. Worth,  the signage system reinforces the stadium’s Art Deco design aesthetic and employs an elegant if not understated application of Horned Frog purple. Details were integrated into the architecture as much as possible and carried across multiple types of environments, including two different luxury suite and club areas.

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