focusEGD was contracted by architects Good Fulton & Farrell to develop a family of signage and graphics for Texas A&M University System’s new campus in Killeen, TX, near the massive Ft. Hood military base. Part of the scope included the writing and development of the graphics portion in the campus master plan. Next, we implemented Phase I of the plan, complete with interior signage for the first building – an administrative office building with classrooms and a lecture hall. The design called for a contemporary update of Texas Hill Country and WPA aesthetics.