The Hockaday School

Dallas, TX
  • Brand Analysis
  • Brand Integration
  • Signage System Design
  • Wayfinding Assessment
  • Wayfinding Masterplan
  • The Hockaday School is a world-renowned private girls school. focusEGD was brought in by campus architects Good Fulton & Farrell to better integrate the schools site graphics with its heralded brand and bring about a simple, yet effective wayfinding strategy. Our starting point was to identify actionable solutions relative to the visitor’s experience from their own homes to the campus’ front door. Looking at everything from website organization to signage elements to landscape treatments and appearances along the campus’ main entry drive, focusEGD developed a prioritized action plan for the school to implement in phases.

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