With a desire to connect their university to the city center, UTA’s new College Park District exceeds those aspirations. Spanning over 20 acres, the district includes an expansive park, a residence hall, student apartments, retail, restaurants and a 1800-car parking garage. At the district’s core, is the new special events venue – College Park Center. The $78 million, 7,000 seat facility is home to not only the UTA basketball and volleyball teams, but also special speaking engagements, commencement ceremonies and national touring acts. Graphic treatments were driven by the multi-functional qualities – sporty and prideful, yet stylish and sophisticated.