U.S. Cellular Field

Location
Chicago, IL
Services
  • Brand Integration
  • Interpretive Graphics
  • Signage Design
  • Wayfinding Masterplan
  • This famous major league ballpark underwent substantial renovation to celebrate its new decade with architectural upgrades by HKS and signage by FocusEGD.

    Inspired by the six logos the White Sox have had since their beginning at the turn of the century, the sign design expressed each era of the team’s history in the wayfinding.

    In major exhibition graphics on several concourse levels, the history of the team and the culture of Chicago intermixed to add to the fan experience.

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